Google Is updating privacy policy with the motto – One policy, one Google experience

Written by Chaks

Topics: News

Google is making lot of changes to their services either it is a change in GUI or adding new services, adding ads across all google services  etc., The new changes requires google to look more deep into the user data. They though the current privacy policy is little old, complex and doesn’t scale well with their new strategies, so this time they changing their privacy policy.  Google currently has different privacy policies for different services including +1 Button, Advertising, Advisor, Apps, Blogger, Books, Buzz, Checkout, Chrome, Chrome Frame, Gears,Google+, Google Music, Google Notebook, Google TV, Google Web Toolkit, Groups, Health, Knol, Location Service in Firefox, Mobile, Moderator, Orkut, Picasa, Postini, Safe Browsing, Sites, Store, Toolbar, Trader, Translator Toolkit, Voice, Web Accelerator, Web History, YouTube etc.,.  They are getting rid of these over 60 different privacy policiesGoogle Policy Change Warning across Google and replacing them with one that’s a lot shorter and easier to read. The new policy covers multiple products and features, reflecting Google’s desire to create one beautifully simple and intuitive experience across Google. Though the new policy comes into effect only after February of this year, Google started notifying the users about this change. Google also started displaying the new policy link at the bottom-right corner of the search page and the text says “New Privacy & Terms“. Google says this change would be effective from March 1, 2012. You can view the current expiring policy here and new policy details here.

Google says, below are the advantages of the new policy

  • Easy to work across Google: Our new policy reflects our desire to create a simple product experience that does what you need, when you want it to. Whether reading an email that reminds you to schedule a family get-together or finding a favorite video that you want to share, we want to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease.
  • Tailored for you: If you’re signed into Google, we can do things like suggest search queries – or tailor your search results – based on the interests you’ve expressed in Google+, Gmail, and YouTube. We’ll better understand which version of Pink or Jaguar you’re searching for and get you those results faster.
  • Easy to share and collaborate: When you post or create a document online, you often want others to see and contribute. By remembering the contact information of the people you want to share with, we make it easy for you to share in any Google product or service with minimal clicks and errors.

They says their privacy principles remain unchanged and they will never sell your personal information or share it without your permission (other than rare circumstances like valid legal requests).

Read the new privacy policy here

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